No. 1 is No. 1: Tua’s best-selling NFL rookie jersey

Miami Dolphins Rookie quarterback Tua Tagovailoa has already become one of the most popular players in the NFL. Tagovailoa was the third-highest-selling player and best-selling rookie for official NFL merchandise on the Fanatics network during the 2020 regular season.

Kansas City‘s Patrick Mahomes and Tampa Bay‘s Tom Brady finished first and second. Baltimore‘s Lamar Jackson and Mahomes were bestsellers during the 2019 regular season.

But it’s Tagovailoa’s sudden arrival in the top three ahead of the Jackson and quarterbacks Russell Wilson (Seattle Seahawks), which are number 4 and 5 respectively, that’s breathtaking. Tagovailoa’s # 1 kits became a staple of fans attending games at Hard Rock Stadium.

Tagovailoa, who didn’t become the Dolphins’ starting QB until week 7, beat the other top quarterbacks from the 2020 draft in jersey sales. Cincinnati‘s Joe Burrow was the best-selling rookie, followed by Justin Herbert of Los Angeles chargers and Dallas Cowboys wide receiver CeeDee lamb, who is # 4 the best-selling non-QB rookie.

Michael Rubin, Executive Chairman of Fanatics, shared one interactive diagram Friday, which shows how much NFL jersey sales fluctuate from week to week. Mahomes was the top seller for 10 weeks while Brady jumped to the top for four weeks. Tagovailoa jumped to the top in week 10 right after his outdoor duel Kyler Murray for a 34-31 win over that Cardinals of Arizona.

Fanatics merchandise sales include and most of the teams’ official team websites.

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