Spread over a dense leek field in the Netherlands Daan RoosegaardeThe new installation sheds light on the practice of modern agriculture and highlights the plants that feed us and their plight. In the “To grow”, The Dutch artist and designer who is known for luminous, interactive exhibitsimplanted the rows with red, blue and ultraviolet lights that shine vertically over the crop and shift in the entrance movement.
On an area of 20,000 square meters, the multi-faceted project is both aesthetic and practical: the radiant landscape is visually breathtaking, while the embedded elements encourage plant growth and cut the use of pesticides in half. Roosegaarde worked with existing photobiological technology and various “light recipes” that are believed to improve plant resistance and metabolism without the addition of chemicals. “It gives a new meaning to the word ‘agrarian culture’ by redefining the landscape as a living cultural work of art,” says the studio in a statement.
In a conversation with DezeenRoosegaarde noted that a trip to a local farm spurred the project, which the designer now hopes will serve as a blueprint for similar work. The Netherlands are the second largest agricultural exporter in the world – the US comes first – and is known for innovating more sustainable technologies. With a few shifts in the combination of light and placement, this unique project could have far-reaching effects on crop production around the world.
“Grow” took about two years to complete Roosegaarde’s studio and is part of Rabobank’s artist-in-residence program. It is planned to visit 40 countries in the coming months. For more of Roosegaarde’s work at the interface of art, design and science, see Instagram.
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