Fiona Apples Get the bolt cutters was one of the few good things that came out in 2020. The Grammy-nominated track “Shameika” even led to a heartwarming reunion between the singer and the schoolmate who inspired it. The now iconic piano ballad is paired with an equally seductive music video created by the graphic designer Matthias Brownwhose figurative gifs we have presented previously on Colossal and follows a black and white rendering of Apple’s lips that changes when it mutes the texts.
The video took a few years to complete, a lengthy process that Brown documented a time lapse and that started with rotoscopingor watching videos of Apple’s face while she sang. The New York City-based designer then animated each drawing frame by frame and put them on the trail. “I tried to go straight to analog, but my timing didn’t go well with the music. I had a digital version of the animation done, then printed out each image and traced it with brush and ink, ”he says. “There are around 4,000 frames in total. Scanning alone took about 20 hours. “
Brown says there are plans to sell stills from the video to raise funds Sow sovereignty and Harlem Children’s Zone. You can follow the designer’s latest projects, which include a series of alphabet animations, on his Tumblr. Traceloops.
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