Inter Milan’s first shirt with a new club badge is WILD

Inter Milan presented the very first jersey with their new club crest Series A. Giants really threw everything on the design to draw attention to their rebranding.

The so-called “Special Jersey” is part of the I M Collection, a capsule of limited-edition clothing from Nike that the 18-time Italian champion hopes will help them establish their new identity.

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Inspired by the Italian futurist artist Giorgio Muggiani, one of Inter’s founding fathers who designed the original club badge, the shirt is sprayed with geometric patterns and shapes. The famous Nerazzurri Stripes are included, but only as part of a small rectangular patch on the chest. The rest of the shirt is splattered with a random selection of hoops, bars, prints, and blocks.

Muggiani hand-painted the first Inter badge when the club was founded in 1908 – the well-known circular shield in blue, black and gold with the letters “FCIM” (Football Club Internazionale Milano) worn by the Milan team for most of them has 113 years of existence.

However, it will be officially replaced at the beginning of the 2021-22 season, with the new Inter badge representing an optimized variant of Muggiani’s original – the letters “FC” have been removed from the round design so that the “IM” offers more prominent functions.

It is unlikely that the special jersey will ever be worn on the field Romelu Lukaku and Co., because the shirt is officially referred to as the “fourth limited edition shirt” in the starting material.

The special jersey was designed by graphic designers Dee Mo and Moab Villain. With the task of reinventing the classic Inter look, the two were inspired by Muggiani’s design when they set out to create original works of art.

“Neither of us were born in Milan, but we represent in our own way the current creative ferment of this city,” they said the official website of the club. “The realization of this project sparked an unprecedented intergenerational conversation in which we verified the existence of many shared visual references – revisiting and reinventing some of the cornerstones of the history of Milanese design.”

From a purely stylistic point of view, the special jersey bears no resemblance at all to Muggiani’s works. Most of its portfolio consists of elegant promotional and promotional items made for Italian companies and brands in the 1920s and 1930s. However, we suspect we are making a garish, bespoke jersey that successfully evokes a calling to inclusion to reflect Milan’s reputation as “the most international city in the world” Italy“is close enough.

The I M collection also includes another (in comparison) more restrained jersey as well as a white jacket and matching sweatpants.

Inter has been very protective of their identity in recent years, even getting embroiled in a trademark dispute with David Beckham’s MLS franchise Inter Miami.

In 2014, the Italian club filed a trademark application with the US Patent and Trademark Office (USPTO) for the commercial use of the word “Inter” to take offense at MLS as well, as it did when Inter Miami was founded in 2018.

From last month The two clubs were still in the process of negotiating a settlement sought a quick fix on both sides of the gap.

But if the Italian club phased out their players in shirts with similarly bold designs, then, in our opinion, there is little chance they will be mistaken for their American namesake.

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