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A remarkable split-screen montage for Nike juxtaposes athletes in synchronized movement

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April 22, 2021

Grace Ebert

“If things are not fair, we will come together to bring about change.” That is the message behind an impeccably edited video montage by Wieden + Kennedy. Created for Nike You can’t stop us In the campaign, the split-screen compilation flows through 72 clips of individual athletes and teams from 24 different sports that run, rotate and dive across the screen and move seamlessly from the square and beach to the mat and the street.

To create the dynamic mashup, Wieden + Kennedy analyzed 4,000 sequences before deciding on the last 72 recordings with 53 athletes – including LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick and Kylian Mbappe among them. Narrated by Megan Rapinoe, the compilation is a serious and heartwarming look at how exercise can bring people together to drive change in the real world.

You could enjoy this for an incredibly long time too Olympic sequence by Donato Sansone.

#Advertising
# COVID-19
#Sequence
#Sports
#Video

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