A kaleidoscopic animation explores the compelling and emotional power of color in communication


#Color theory

June 24, 2021

Grace Ebert

“Color is a challenge,” says designer and Pentagram partner Eddie Opara in a trippy and instructive animation that explains why certain hues resonate with our emotions and inspire us to act. Directed by Funny birds as part of Adobe’s Creativity, explained Series, the educational area explores facets of color theory and its subjectivity in relation to graphic design. Opara shares that while most hues are associated with an emotional response – for example, red is often associated with energy, enthusiasm, and excitement, while yellow tends to be idealistic and warm – context is always key.

Clock the first episode with designer Erik Spiekermann and the importance of typography below.

#Color theory

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